Sales services · Melbourne, Florida
Sales services built for Florida businesses
Sales services at BH Sales and Services LLC cover lead generation, appointment setting, and outsourced sales support for companies that need more qualified conversations with buyers. We work from Melbourne, Florida, and most of our clients are in Brevard County or nearby on the Space Coast.
This page is for owners and sales managers trying to work out whether outsourced support makes sense, and which part of it they actually need. If you already know the answer, the contact page is faster.
Three services
Three services, and the difference between them
Plenty of businesses need one of these. Others need two, and some need the third because the first two exposed a gap in how meetings get handled after they are booked. We will tell you which one applies rather than bundling everything together.
Finding the right people
Lead generation
Finding and reaching the right people: target lists built around the vertical, the company size, and the decision-maker role.
Turning outreach into time
Appointment setting
Booked meetings on a calendar, screened against qualification criteria you agree to before outreach starts.
An extension of your team
Outsourced sales support
Broader work: qualifying inbound leads, managing follow-up sequences, or acting as an extension of your sales team for a defined period.
Lead generation and appointment setting often get sold as one package. They are two jobs, and the handoff between them is where most campaigns quietly fail. If nobody on your side owns the meeting after it lands on the calendar, better prospecting just creates more unreturned follow-ups.
Starting point
If you are not sure which of the three fits, bring the last twelve months of your pipeline to the first call. The gap is usually visible in where deals stall.
Melbourne does not buy like a generic list
Melbourne's buyer landscape is specific. Auto sales along Babcock Street, contractor and HVAC services across the county, medical and dental offices, and the B2B suppliers that serve them all buy differently. A generic list with a generic script gets ignored.
We build target lists around the vertical, the company size, and the decision-maker role, then run outreach that reflects how that industry actually talks. For a commercial cleaning company, that might mean facilities managers at multi-tenant properties. For an equipment supplier, it is operations leads at businesses with a replacement cycle.
Appointment setting
What a booked meeting actually means
An appointment only counts if the right person shows up. We define qualification criteria with you before outreach starts: company size, budget signals, decision authority, timeline. That definition protects your calendar and ours.
If a prospect does not meet the criteria, we say so and do not book the meeting. You would be surprised how often that is the part providers skip, because a fuller calendar looks better in a report than an honest one does.
- Decided before outreach
- Company size, budget signals, decision authority, and timeline are written down and agreed, not improvised per call.
- Reported honestly
- A prospect who misses the bar is reported as a miss. We would rather show you a shorter list you can trust.
The criteria are agreed on paper first. Everything after that — the list, the script, the calls — is built to match the definition, not the other way around.
Outsourced sales support
When outsourced support fits
It works with a real offer
You need a reachable buyer and someone on your side who can take meetings and close. Outsourcing is not a substitute for a product nobody wants or a price the market will not pay.
It works with a defined scope
Three months of focused prospecting in one vertical usually beats twelve months of scattered effort across five. Narrow scope is not a smaller engagement — it is the one that produces something to learn from.
It works when someone owns the follow-up
A campaign that generates interest nobody follows up on is a waste of everyone's time. Name the person who takes the meetings before the first call goes out.
What you get each month
A typical engagement includes a defined target list, agreed qualification criteria, active outreach, and reporting tied to decisions. What we report depends on the goal: conversations started, appointments held, or qualified opportunities passed to your team.
You will get a clear view of activity and outcomes. If something is not working, you will hear it during the month, not at the end of the contract.
First call
About thirty minutes. No cost, no obligation afterward.
A target list you approved
Built around vertical, company size, and decision-maker role. You see the list before outreach starts.
Qualification criteria in writing
The same definition is applied on every call, so a booked meeting means the same thing in week one and week ten.
Outreach that runs while you work
Calls, email, and follow-up sequences in the channel the industry actually answers.
Reporting tied to decisions
Conversations started, appointments held, or qualified opportunities passed over. Numbers you can act on, not a vanity total.
What we do not promise
We do not guarantee closed deals. We do not control your pricing, your close rate, or your product. What we can control is the quality of the outreach, the accuracy of the targeting, and the reliability of the reporting.
If a provider promises you a specific number of sales, ask them what happens when the number does not come in.
Where outside sales still carries weight
Plenty of Brevard County industries still buy through relationships and in-person conversations. Construction, HVAC, commercial services, medical practices, and auto sales all reward a rep who shows up and follows through. That is the environment our sales support is built for.
It is also why we care about the quality of the introduction, not just the volume of outreach. Twenty conversations with the right operations lead beats two hundred dials into a list nobody qualified.
Construction and trades
Owners and estimators who buy on trust and availability, not on a mass email.
Commercial and facility services
Facilities managers at multi-tenant properties and property managers with recurring contracts to place.
Medical and dental practices
Practice owners and office managers, often the only two people who decide on a supplier.
Auto and equipment sales
Operations leads at businesses running a replacement cycle, and the buyers who keep them moving.
Fractional sales leadership
Some clients do not need full outsourced execution. They need someone to set up the sales process, define the pipeline stages, and hand it back to an internal team. That is closer to fractional sales director work: process design, cadence, reporting structure, and coaching.
It is a different engagement from running outreach, and it is usually shorter. If your team exists but the system does not, start here. You keep the process and the people; we build the thing they work inside.
What we need from you
- Access to a decision-maker who can say yes.
- A clear description of what you sell, in the words a buyer would use.
- A realistic sense of who buys it, and who does not.
- Someone available to take the meetings we book.
If you have CRM data or past customer lists, that helps. If not, we build the list from scratch, which takes a little longer and costs nothing extra.
Getting started
Thirty minutes to find out if this fits
A first call takes about thirty minutes. We will ask what you sell, who buys it, and what is blocking growth right now. From there we will suggest a scope or tell you it is not a fit. There is no cost for that conversation and no obligation afterward.
Office
BH Sales and Services LLC
2568 Woodsmill Dr
Melbourne, FL 32934, USA
Hours
Monday to Friday, 9:00 AM to 6:00 PM
Saturday, 10:00 AM to 2:00 PM
Telephone
Questions we get before a first call
Short answers, so you can decide whether a conversation is worth your morning.
How is this different from hiring a salesperson?
Do you work on commission?
Can you work with our existing CRM?
How long before we see results?
What if we are not in Florida?
Tell us what you sell, and who buys it
We will suggest a scope or tell you it is not a fit. BH Sales and Services LLC works from Melbourne, Florida, with most engagements across Brevard County and the Space Coast.
- Managing Director
- Brandon Hudnall
- Registration number
- L20000067681
- FEI
- 84-5048861